Lufthansa launches Future Onboard Experience in first class

Lufthansa’s new premium onboard experience, FOX (Future Onboard Experience) has now launched in First Class – and it represents one of the largest investments in the onboard customer experience in Lufthansa’s history.

The program was developed over a two-year period, involving more than 110 test flights, and incorporating feedback from over 500 crew members and more than 9,000 guests. With its new service concept, Lufthansa is revamping all service elements and processes on board across all long-haul flights and throughout all travel classes, with First Class leading the way.

Jens Ritter, CEO of Lufthansa Airlines, said: “To mark our 100th anniversary, we are redefining onboard service with FOX – in all classes and on all long-haul flights. We are investing more than 70 million euros in our long-haul service and, with it, in the customer experience.”

Ritter continued: “Our new offering combines outstanding comfort with the highest degree of individuality, creating moments that are truly unique. Every detail of our new onboard experience has been designed with the aim of setting new standards in premium travel – not only in First Class, but in all four travel classes.”

The new FOX Premium Service is now available on all long-haul flights.