Making An IMPACT

Sustainability Conference Gathers Momentum

Both the attendance numbers and assessments by attendees have confirmed that this year’s edition of the IMPACT Sustainability Travel and Tourism Conference was a big success, reports Press Today’s western editor, Ted Davis.

“Each year we attract more delegates who are committed to ensuring tourism remains a positive economic driver that is sustainable for Canada,” said Deirdre Campbell, one of the founders of IMPACT and a key organizer.

IMPACT was held in Victoria at the Victoria Convention Centre.

She noted that the conference had set a goal of surpassing 350 attendees and this had been achieved with a turnout of 375. “This means we have doubled attendance year over year.” This was the third annual IMPACT.

“We had over 75 speakers and we moved to a panel format and reduced the amount of key notes to encourage more engagement. I think it worked!” said Campbell. She provided a few sample comments from attendees. For example, one said:

“So exciting to see how the event rose to a whole new level last week, and how everyone was so engaged. It was clear for me this time around that IMPACT is going to change our industry in a lot of positive ways we can’t probably imagine.”

And another said: “I go to a lot of conferences hosted by trade groups and rarely have I sensed such sincerity of intent and such a focus on doing something important in the world. So it really was a joy to be a small part of it.”

In the photo

Some of the organizers of IMPACT were (l. to r.) Starr McMicheal, Kayli Anderson, Jill Doucette, Deirdre Campbell and Paul Nursey.

Posted in Events, News, Responsible Travel, Tourism Organizations, Trends & Research