Making Connections in California

Connections, the global networking event organizer for senior luxury travel decision makers, has announced its first Connections event in California.

The show is being presented in partnership with Visit California, and is set to take place March 10-13 in Santa Monica.

Connections California will showcase the state’s finest destinations to luxury travel companies from around the globe. Elite buyers will meet experience providers, destination management companies and operators of exceptional hotels and boutique properties from California. Host properties will include Loews Santa Monica Beach Hotel, Fairmont Miramar Hotel & Bungalows, Hotel Casa del Mar and Shutters on the Beach.

Connections has curated the schedule and format for this event, and is inviting a select group of up to 40 global agents to meet with California suppliers. Those meetings will take place in an environment that aids networking opportunities and leads to longer-lasting business relationships.

For instance, one-to-one meetings between buyers and suppliers will be enhanced with memorable local experiences to celebrate the region’s wealth of luxury offerings. Delegates will enjoy exceptional cuisine, iconic Santa Monica attractions and rejuvenating wellness activities. The event will offer Segway sessions, historical walking tours and painting lessons, to name a few.

Connections California also includes an educational program to discuss trends and challenges facing the market, as well as motivational talks from industry leaders, artisans and pioneers in the luxury realm.

“We are honoured to be partnering with Connections to showcase California to this audience of luxury travel leaders,” said Leona Reed, associate VP of global marketing at Visit California. “This event will provide the opportunity to spark a deep-rooted passion for our renowned region.”