Making Dreams Come True
According to new research released by InterContinental Hotels Group (IHG), 62% of global travellers said that it felt like a dream come true when redeeming points from their loyalty program all in one go. As a result, 65% of them are increasingly turning to loyalty programs to help fund their holidays, with one in three (37%) even organizing an entire holiday with points alone.
The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty program. Sixty-nine per cent of respondents felt that points were a reward in exchange for their loyalty, while half (49%) even said that the personal welcome they received from IHG hotels, was the top reason they choose to be part of IHG Rewards Club.
In addition to making holidays a reality for many, the study also found that rewards programs are increasingly used to enhance travellers’ holidays. Some of the top choices for point redemptions include holiday accommodations (70%), hotel upgrades (32%) and even booking an extra week on an existing holiday (24%).