Meet Boston selects DCI as agency of record in Canada

Meet Boston, the official destination marketing organization for the Greater Boston area, has appointed Development Counsellors International (DCI) as its agency of record in Canada for public relations, business events and travel trade.

This partnership marks a significant step in Meet Boston’s international marketing strategy, aiming to increase awareness, visitation and engagement among Canadian travellers.

Canada remains Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities. By partnering with DCI, Meet Boston is committed to deepening its connection with Canadian travellers, travel trade professionals and media, ensuring Boston remains a top choice for Canadian visitors.

“Canada is a key market for Boston, and we are excited to work with DCI to further engage Canadian travellers. Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country,” said Martha J. Sheridan, President & CEO of Meet Boston. “We believe this partnership will not only increase visitation but also foster long-term relationships with Canadian travellers, travel agents and media.”

DCI, a leader in destination marketing with 65 years of experience, brings a wealth of expertise in promoting U.S. destinations to Canadian audiences. The agency will lead Meet Boston’s integrated public relations and travel trade efforts across Canada, working closely with local partners to deliver compelling campaigns and activations.

What’s new in Boston

As DCI begins its work in Canada, there’s a fresh wave of reason for Canadians to visit Boston in 2025 and beyond. From new hotels and cultural landmarks to dynamic neighbourhoods and exciting events, Boston is evolving in ways that will surprise even seasoned visitors.

At the heart of the city’s hospitality boom is a diverse array of new and renovated hotel inventory, from boutique to luxury, lifestyle and more, including Raffles Boston, the brand’s first North American property, bringing five-star luxury to the Back Bay. Meanwhile, the Museum of Fine Arts (MFA) continues to expand its storytelling with updates like the new Indigenous Arts of the Americas gallery.

From May 22 to October 31, 2025, the inaugural Boston Public Art Triennial will present 15 compelling contemporary public art commissions across the city, emphasizing collaboration and community resilience under the theme “The Exchange”. This citywide event, free and open to all, engages diverse neighborhoods including East Boston, Roxbury, Dorchester, and Mattapan, with interactive exhibits, performances, and community-led activities designed to spark dialogue and strengthen connections throughout BostonPublic spaces are also evolving, including Boston Common, now home to The Embrace—a powerful memorial to Dr. Martin Luther King Jr. and Coretta Scott King that’s quickly become a must-see landmark.

Boston is gearing up for a landmark year with several major events and developments on the horizon. Michelin is expanding its presence in the Boston and Cambridge area, bringing new opportunities and innovation to the region. In 2026, Boston will also be one of the 16 host cities for the FIFA World Cup, welcoming international soccer fans and showcasing the city on a global stage. Additionally, the city will participate in the nationwide 250th anniversary commemorations of American independence, featuring a wide array of cultural and historical events throughout the year.

Neighbourhoods like Fenway, Dorchester, South Boston and the Seaport District are buzzing with new restaurants, rooftops and retail, adding fresh energy to the city’s historic charm.

“With major events like Dine Out Boston, the Head of the Charles Regatta, and festive holiday markets on the horizon, there’s never been a better time for Canadians to newly engage or rediscover Boston,” adds Sheridan.