Meliá introduces new loyalty program

Meliá Hotels International has launched its new MeliáRewards Loyalty Program, designed to enhance customer allegiance and satisfaction. The program was previously known as mas Rewards, and has become a key source of company revenue, with its three million members generating up to 50% of the sales at The new program aims to boost international recognition by using the company’s Meliá brand name, and is also accompanied by a new “Welcome back”slogan, inviting customers to return and enjoy the experience of a stay in the hotels operated by Meliá Hotels International. Program members will continue to enjoy all the unique program benefits in all of the company’s brands and hotels. The relaunch of Meliá Rewards also includes new status levels for members (MeliáRewards, MeliáRewards Silver, MeliáRewards Gold and MeliáRewards Platinum), each with their own special package of benefits. MeliáRewards members also have a number of advantages in, including exclusive member prices, the chance to redeem points for free hotel nights, and using points plus cash from just 2,000 points. Through partnerships with more than 40 Spanish and international partners (including Air Berlin, Air France, Lufthansa, American Airlines and Arvato Services), members can transfer and redeem points for free flights, leading brand products from a gift catalogue, car rentals, etc. (