Nanjing Gets Social

The Nanjing Municipal Tourism Commission and PHG Consulting have launched dedicated Facebook, Instagram, Twitter, and YouTube channels (@GoToNanjing) to promote the ancient capital city to North American consumers, tour operators, and the travel trade.

The new social media channels are Nanjing Tourism and PHG Consulting’s latest efforts to increase inbound visitation from the U.S. and Canada and follow the launch of the English-language website in November 2016.

PHG Consulting has provided full-scale sales representation and public relations services for Nanjing in the North American market since June 2016.

The new social media channels highlight Nanjing’s history, gastronomy, arts, culture, and architecture to showcase this city where past empires and ancient traditions gracefully intersect with breathtaking natural scenery and contemporary Chinese culture.

Photography and video content provide an inside look at the destination’’s top attractions including Dr. Sun Yat-sen’s Mausoleum, Xuanwu Lake, and an adventurous culinary scene, which travellers can experience first-hand by booking one of the many travel packages and customized itineraries available from North American tour operators.

According to Paul Cohen, vice-president, PHG Consulting, “Travellers from the U.S. and Canada are looking for new and unique destinations in China, and Nanjing is one of the cities they have started to discover.”

Cohen said: “This multi-channel social media program, and the website is helping travellers become truly educated on the destination so they can work with a tour operator or trusted travel advisor to plan the most memorable trip possible.”

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