The Vision 2000 Travel Group has a new name and by all accounts a new direction.
During its sixth annual Power & Vision Conference in Toronto, company officials announced to the close to 400 attendees that it was now Vision Travel Solutions, although it would be going to market as Vision Travel — or in Quebec, as Vision Voyages.
Vision Travel\’s president, Joel Ostrov and its COO, Brian Robertson made it clear that the name change was part of an ambitious re-branding campaign that the company was embarking on over the course of the next two years and in which it would be investing hundreds of thousands of dollars.
Since it was launched close to 14 years ago, Vision has made a habit of surprising people, becoming this country\’s largest Canadian- owned travel management organization.
Over the past year, Vision Travel has acquired Thomas Cook\’s SM+i business unit, renaming it Strategic Meetings & Incentives, opened an office in Vancouver, made a number of other acquisitions and has seen its sales growing to close to $600 million.
And while Vision remains a corporate travel management specialist, it is seeing significant growth in all of its lines of business, with company officials indicating that by 2015, its sales should grow to $750 million.
Now that\’s quite a vision …