New Zealand: #100%PureKindness

Thank you, New Zealand.

As the country’s compassionate leader, Jacinda Ardern, has demonstrated time and time again, empathy and understanding can make a difference in the world.

So, it should come as no surprise that on World Kindness Day … which happens to be today, Fri., Nov. 13 … New Zealand will be highlighting heartwarming stories of joy and positivity from all over the world on its social platforms including a Canadian story about two young entrepreneurs and their lemonade stand.

2020 has been a challenging year the world over, and with that, social media has often been a tough environment, full of unkind behaviour.

Holding a global platform and social presence denotes a responsibility, and 100% Pure New Zealand wants to show that social media can be more than a place of stress, and anxiety — that acts kindness do still take place everywhere.

Everyone deserves a little bit of joy in their day, and receiving an act of kindness can be bolstering, instantly restoring hope or faith. Witnessing an act of kindness can be just as impactful – a reminder that it exists, or that people are, inherently, good.

So, to celebrate World Kindness Day, Tourism New Zealand is rebranding its Twitter, Instagram and Facebook channels platforms to 100% Pure Kindness, and will be using its platforms to highlight some incredibly kind and heart-warming stories that have happened throughout the year.

And it is encouraging people around the world to share during the day (and after), and demonstrate the positive side of humanity by posting their own stories of random acts of kindness using the #100%PureKindness.

And if you want a sneak peak of some of the stories that the tourist board will be publishing on its social platforms within 24 hours on World Kindness Day, here you go:

After hearing the story of how their chalkboard was stollen, a Kelowna carpenter surprises young entrepreneurial sisters with a new lemonade stand and menu board. Click here to check it out.

After flood waters hit Northland, New Zealand, Andy Murdoch offered his digger and his time to those in need of help during the cleanup. Click here to learn more.

During the devastating Australian bushfires, wildlife rescues were overwhelmed by koalas, wombats and possums. Needing pouches to grow and mittens to help soothe burnt paws, volunteers united in their thousands to knit, crochet and sew for these orphaned animals. Click here for more.

Abandoned as a baby, Meena Kumar developed a passion for helping older dogs after volunteering at a shelter in California. She has since donated over $7,000 from pet-sitting to help them find a forever home like she did. Don’t miss this story, just click here.

So to all of our friends at Tourism New Zealand … thanks for the kindness …







Posted in COVID-19, Destinations, News, Responsible Travel, Tourism Organizations