The rumble of Niagara Falls is just steps away, but business still rules the day at the 2015 edition of Rendez-vous Canada, reports Press Today’s Ted Davis, who’s attending this year’s RVC.
Nearly 1,600 Canadian tourism sellers and international buyers have populated the floor at the ScotiaBank Convention Centre, collectively driving Canada’s tourism commerce.
More than 450 buyers have come from 28 countries. They are getting news on Canadian destinations, attractions, parks, tours, transportation service, hotels and other tourism products, presented by 537 Canadian organizations. They are also discussing bottom line numbers on 2016 rates and contracts, at 24,000 pre-scheduled, face-to-face meetings.
American buyers rank just behind Canadian buyers in number (65 verses 83), but Canadian tourism reps are expecting even more in the near future, given a federal allotment of $30 million over three years for marketing Canada tourism in the US.
That cash will be administered across various marketing platforms by the newly named Destination Canada. Effective immediately, Destination Canada has been introduced as the brand replacement for the Canadian Tourism Commission.
Pictured, Rupert Peters, acting VP for international markets at Destination Canada, with David Goldstein, president of Destination Canada, and John Mamela, senior VP of marketing strategy for Destination Canada. The new Destination Canada branding replaces the Canadian Tourism Commission name.