Now This Should Get Their Attention
Korean Air is now airing a new safety video starring SuperM, a popular global K-Pop group, in partnership with SM Entertainment, the largest entertainment company in Korea.
Traditional in-flight safety videos are required to present necessary safety information such as luggage storage, items banned during the flight, seat belt signs, emergency exits, actions to take when using the airbag and how to wear the life jacket and, not to put too fine a point on it, they don’t always keep the attention of passengers.
Korean Air’s new safety video is unconventional, innovative and entertaining and will no doubt attract passengers’ attention.
Other airlines have introduced witty safety videos featuring national celebrities, but this is the first safety video in music video form featuring influential K-pop artists the likes of SuperM.
A renowned songwriter of SM Entertainment, Kenzie, created a song called “Let’s go everywhere,” which was turned into a K-pop music video. By integrating safety rules into the music video, a unique in-flight safety video was created.
The video features a mix of genres: hip-hop, R&B, electronic, deep house and synth pop. By mixing multiple genres into one song, the video aims to capture the attention of a wide range of passengers.
The safety video’s song, “Let’s go everywhere,” will be released as a single album in November. According to Korean Air, profits from the album will be donated to the Global Poverty Project’s Global Citizen campaign. Global Citizen is a campaign that aims to end extreme poverty, climate change and global inequality in collaboration with leaders of 193 United Nations member nations, governments, philanthropists and civil organizations.
Meanwhile, Korean Air will be hosting events to promote the safety video. A video “sharing” event will be held Nov. 4 to Dec. 10, encouraging customers to share the video uploaded on Korean Air’s Youtube channel (www.youtube.com/koreanair) on their own SNS channels. A model airplane with the SuperM livery will be awarded to the first 100 winners. More information about promotional events is on the airline’s website: www.koreanair.com.
