NYC, AMSTERDAM PAIR UP

New York City and Amsterdam have unveiled the details of a City-to-City partnership designed to increase travel between the two destinations. The collaborative tourism agreement was signed by George Fertitta, CEO of NYC & Company, Frans van der Avert, CEO of Amsterdam Marketing and Alderperson and Vice Mayor Carolien Gehrels at the Amsterdam Mayor’s Residence. The two cities plan to develop a program of mutual promotion to increase the flow of tourists between New York City and Amsterdam and will include the sharing of best practices and promotion through social media, press and select advertising and consumer promotions. The one-year agreement is the result of increasingly intensifying contact and collaboration between New York City and Amsterdam. Amsterdam attracts in the region of 400,000 American visitors to the city every year and together they account for an impressive one million overnight stays at hotels annually. New York City is the number one destination to the United States by Dutch travellers receiving 54% of Dutch visitation to the United States. More than 200,000 Dutch visitors travel to the five boroughs every year and the Netherlands remains one of New York City’s strongest Western European markets. Go to http://www.iamsterdam.com or visit http://www.nycgo.com .