NYC Campaign Showcases ‘Spidey-Approved’ Activities

Families heading to New York can now get their Spider-Man on by taking part in kid-friendly activities inspired by the upcoming release of Spider-Man: Far From Home.

NYC & Company, New York City’s official destination marketing organization, has launched a promotional partnership with Sony Pictures Entertainment on the highly anticipated release of the latest Spider-Man movie.

“We’re excited to partner with Spider-Man: Far From Home – starring a hometown hero and Queens native – to highlight all there is to do for families when visiting NYC,” said Fred Dixon, president and CEO of NYC & Company. “Adored by travellers of all ages, Spider-Man is an exceptional representative for the never-ending excitement found across the five boroughs.”

In celebration of Peter Parker’s native roots to the Big Apple, NYC & Company has put together a list of “Spidey-approved” activities families can enjoy this summer in NYC, which can all be found on, including “Spidey-Eye Views of New York City,” with 16 sites across the five boroughs; “Swing by Spider-Man’s Home Borough,” showcasing must-see locations in Queens; and a complete guide to visiting NYC with family.

The campaign creative illustrates Spider-Man climbing the Unisphere in his home borough of Queens, incorporating NYC & Company’s global tourism campaign “Famous Original New York City” as well as the official branding for Spider-Man: Far from Home.

In 2018, NYC welcomed an estimated 13.3 million family visitors, a nearly 6% increase over 2017. Family visitation to New York City currently represents 20% of total visitation to New York City, with expected growth in the future. For kid-friendly NYC travel materials, guides and itineraries inspired by Spider-Man, visit