Leaders of the National Association of Career Travel Agents (NACTA), in an exercise to identify the most valuable benefits of belonging to and joining the association, have determined its $165 annual membership fee is actually worth $2,500.
Thirty-five travel consultant volunteers, all NACTA Chapter Directors, reviewed and monetized the individual value of 20 NACTA membership benefits while also learning best practices on running a successful chapter during a two-day meeting held in Nassau in May. NACTA will incorporate the best practices of running a successful chapter into a directory to help guide future leaders in running a successful organization, including a how-to guide on conducting meetings and events for travel consultants.
“Let me be clear, NACTA is not raising its dues as a result of this exercise,” said NACTA president Ann van Leeuwen. “We simply wanted to know, from our Chapter Directors, what they valued most about membership so that we continue to deliver those products, events and services.”
NACTA has grown to nearly 50 chapters across Canada and the US in the last 19 months with the addition of 12 new chapters.
“It’s not only about the growth of NACTA that I’m pleased about,” said van Leeuwen. “I’m particularly proud of the quality of the chapter program, and I attribute that to the passion these directors have in serving their members, and running successful chapters.”
Over the past two years, NACTA Chapters have held 300 meetings, allowing travel consultants to network with other like-minded travel professionals and to stay abreast of industry issues and supplier product offerings.
Community, education and training for career travel consultants remains the focal point of NACTA membership.