One Global Brand For Emerald Cruises

Emerald Waterways and Emerald Yacht Cruises are merging under a single global brand — Emerald Cruises.

The Emerald Cruises brand will feature river and yacht cruising via its new website,

Cruise seekers can now visit a singular site to research and shop based on their preferences for destination or cruise type, compare vessels, check availability and book their river or yacht cruise online.

David Winterton, global director of brand & marketing for Emerald Cruises, said: “We are excited to announce the move to our new single brand, Emerald Cruises, at the same time as launching new websites around the world. We believe moving to a single brand will support our long-term growth ambitions as a leading, small ship cruise company.”

And Winterton added: “In recent weeks, our portfolio of river and yacht cruises has seen a surge in popularity, and we can’t wait to return to the water with both our new and loyal guests, as soon as it is safe to do so.”

Emerald Cruises has seen steady growth since its launch nearly seven years ago. In 2013, Australia-based Scenic Group announced they’d be launching a new, premium river cruise line aimed at younger, more active travellers and packaged for exceptional value and flexibility, filling a gap in the river cruise marketplace.

A year later, in April 2014, with the launch of two new ships — Emerald Sky and Emerald Star — Emerald Waterways was born.

Today, the line sails eight branded “Star-Ships” on the rivers across 15 countries and two continents, with its ninth — Emerald Luna — set to launch later this year. In early 2020, the line announced it would be adding intimate yacht cruising to its growing portfolio with the 100-guest, 5-star luxury superyacht, Emerald Azzurra.

Set to launch in January 2022, Emerald Azzurra will sail the warm waters of the Mediterranean, Adriatic, Red, and Aegean Seas, and in 2023, the Black Sea will be added to the sailing schedule.

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