Optimized Distribution

Expedia Group has rolled out its optimized distribution program for all medium to large-size lodging partners, allowing them to tap into new areas of B2B demand and giving them increased control of their B2B rates, availability and content across a network of global travel providers. Multiple lodging partners, including Highgate and Club Quarters, have signed on to-date.

Expedia Group’s optimized distribution program is designed to meet the ongoing needs of its larger lodging partners with the capability to load a large volume of rates to Expedia Group’s platform.

As hotels look to recover from COVID-19, this solution, provided by Expedia Group’s B2B arm, Expedia Partner Solutions, will enable them to scale their business, market by market, more efficiently and effectively.

Christian Gerron, senior vice president of Enterprise Solutions, Expedia Partner Solutions at Expedia Group, explained that: “Our technology solutions are always rooted in partner needs. We are constantly hearing that the lack of control and ineffective yield management with B2B distribution is a major pain point for partners, and we knew our ability to innovate and solve complex technology issues can, and has, effectively addressed this market need.”

Partners can load B2B rates directly into Expedia Group, which will flow through to third-party providers, to increase their distribution reach, demand and incremental bookings during- and post-COVID-19 recovery. Properties can also benefit from access to 100,000+ travel agents and over 1,000 API and template partners that combined reach millions of travelers in every part of the globe.

With easy implementation, partners new to the wholesale segment, as well as those with an already established B2B strategy, can reduce the overall cost, complexity and consumer issues associated with the current redistribution marketplace, such as inaccurate or misleading rates and content.

Control of rate distribution can also greatly improve the metasearch marketplace for partners facing rate parity challenges with third parties.