PARTNER FOR SUCCESS
Silversea Cruises has launched “Partner for Success” — a campaign and sweepstakes designed to help travel agents increase sales, but also give them a chance to win a new 2014 Mercedes-Benz C250W sedan. Plus their clients have a chance to win a luxury cruise aboard Silversea. For every Silversea deposited booking that U.S. and Canadian (excluding Quebec) travel agents make between April 1 and Dec. 31, 2013 for a 2013 cruise, they will be eligible to enter into a drawing for the car — plus their clients (who are booked with a deposit on a 2013 cruise during that period) will be eligible to enter for a chance to win a seven-day Silversea cruise in 2014. The more deposited bookings (for a 2013 cruise) that travel agents make between April 1 and Dec. 31, 2013, the more times they can enter the sweepstakes. And when agents sell a Silver Suite or higher category, they are entered into the drawing twice. The Partner for Success also showcases the variety of programs available to drive business for travel agents, including Silversea’s simplified Silver Privilege fares, Fare Guarantee Program, toughened anti-rebating policy and Travel Agent University. Silversea’s president of the Americas, Ellen Bettridge said: “In an effort to renew our commitment to the travel agent community, we’ve implemented several key initiatives designed to help agents reap the benefits of selling luxury cruises. As a former travel advisor, I know it’s a challenge to keep up with all the information that’s out there. To make it easier for agents to remember and understand each of these programs, we’ve tied all the programs together under the Partner for Success banner, and added a fun incentive with the sweepstakes.” Paired with the Partner for Success campaign is an April sales blitz targeting travel agencies based in and around the following Canadian and U.S. cities: Toronto, Vancouver, Washington, D.C., Boston, Seattle, and Portland. From April 1 to 19, Silversea’s sales team will visit more than 360 agencies, strengthening relationships and helping travel agents understand the programs and incentives Silversea offers to assist them in selling luxury cruise vacations. Go to http://www.silversea.com/partnerforsuccess or visit http://www.silversea.com/sailaway for more.
