Travel Agent Appreciation

PATA gaining momentum

The PATA Travel Mart 2012 has opened in Manila, Philippines with some 925 attendees taking parting in the three-day annual B2B travel industry event, organized by the Pacific Asia Travel Association (PATA) and hosted by The Department of Tourism and Tourism Promotions Board of the Philippines. During the opening session, PATA CEO Martin Craigs said, “There is real momentum and clarity about PATA’s new core value propositions of PATA mPower insights, innovative events, aligned advocacy and human resource capacity building for the industry.”When Manila hosted the first PATA Travel Mart in 1978, just over 300 delegates attended. The PATA CEO noted, “Over 30 years later our PATA Travel Mart remains at the forefront of a crowded travel event calendar. It has stayed ahead by prioritizing quality B2B buyer-seller interactions in order to build business for members.”This year’s Travel Mart has attracted 454 seller delegates representing 233 organizations, 93 of which are first-time sellers to the Mart. In total, 29 seller destinations (countries and territories) are present. (

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