More travellers than ever before are booking their trips based on peer recommendations and consumer behaviour is showing that reviews are becoming even more important than the traditional hotel star ratings when booking their trips.
However, with so much information out there, it can be difficult to figure out what’s important.
Hotels.com, with over 25 million guest reviews on its website, took a deep-dive into its 2016 data to settle the debate and create the right formula of what makes the perfect hotel stay.
It enlisted the help of consumer psychologist, Dr. Simon Moore to lead the research and then it analyzed 148 million comments from more than 5 million trusted guest reviews on hundreds of thousands of hotels worldwide.
Dr. Moore then converted the findings into a mathematical formula that equals hotel perfection:
F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ?H = Hotel Perfection
Which stands for the following:
F = How friendly are the staff
C= Perceived cleanliness of the room
B= How comfortable is the bed
P= Perceived Reasonable Price
Q= Quietness of the room
S = Swimming pool
Br= Breakfast is included
D = Location/Walking distance/access
W = Free WiFi
H= Hot drink available to make in room
HP = Overall hotel perfection
The research shows it’s the simple things that create hotel perfection, with luxurious extras seen as the cherry on the cake.
Cleanliness and comfort are 35 times more important than a sumptuous breakfast, a luxurious pool or a deluxe coffee machine in your room.
And surprisingly, in this connected world, the impact of friendly and helpful staff is 10 times more important than free Wi-Fi.
And the top three favourite Canadian hotels matching the top winning formula score are Hotel Bonaventure Montreal; The Grand Hotel & Suites Toronto; and the Novotel Toronto Center.