Travelport reports that Porter Airlines has signed a new multi-year renewal content agreement, becoming the latest Canadian airline that has signed on for Travelport’s Rich Content and Branding merchandising solution.
Under the new deal, Porter will join more than 250 global airlines using Travelport’s Rich Content and Branding merchandising solution to display their branded fares and ancillary content in a graphically rich and visual way in order to feature ancillary products more prominently.
For travel agents shopping for and booking flights via Travelport’s Airline Merchandising capabilities, Rich Content and Branding provides enhanced travel content and greater access to airline ancillary offers that can result in increased revenue for the agents.
Michael Deluce, executive vice-president and chief commercial officer for Porter Airlines, said: “Porter strives to make the travel experience easier not only for passengers, but also for travel agents. Travelport’s Rich Content and Branding helps to showcase our award-winning on-ground and in-air service to travel agents around the world.”
Mike Douglass, vice-president Americas, air commerce for Travelport, noted: “Porter’s participation in Travelport’s Rich Content and Branding adds to the significant endorsement by the Canadian airline industry of Travelport’s innovative technology leadership and our commitment to partnering with airlines on the future of branded fares and ancillaries merchandising.”