Princess Launches ‘Come Back New’ Campaign

To ring in the new year Princess Cruises has launched a fresh advertising campaign designed to remind travellers of the memorable moments they can experience while taking a Princess vacation.

The multi-million-dollar program comes on the heels of last year’s successful “come back new” marketing campaign that marked the return of the line’s advertising on television in more than a decade and reminded viewers that cruising can transform and enrich their lives.

The new travel advertising campaign debuts at the beginning of “wave season” when many guests book their cruise vacations for the upcoming year, and promotes Princess Cruises’ 50th anniversary milestone with national broadcast, print and digital advertising.

The broadcast creative evolves the storytelling approach of the “come back new” theme to showcase Princess guests experiencing unforgettable events as they happen on Alaska cruises and cruises to the Caribbean, two of the line’s most popular destinations. Print ads explore a variety of cruise destinations, cultures and culinary experiences that can lead guests to discover new things while on a cruise vacation. The ads and other campaign materials will roll out through January.

The new broadcast spots are available at http://www.princess.com/come-back-new/inspiration .