Princess Cruises, in partnership with Discovery Consumer Products (the licensing arm of Discovery Communications) has plans to expand its Discovery at Sea partnership with re-imagined youth centres to help young Princess explorers learn, play and create fun memorable memories while on a cruise vacation.
This multi-million investment is currently rolling out fleet-wide through 2018, with program implementation taking place in early 2017 and new centre designs planned for installation during scheduled ship renovations.
“As part of our Come Back New promise, we are recommitting to our youngest cruisers and their families,” said Jan Swartz, Princess Cruises president. “Through the Discovery brands, we have enriching new content to add to our already popular youth offerings and we’re excited to incorporate interactive and age-specific design elements to share with our younger cruisers to give them the ultimate onboard experience.”
Catering to specific age groups, there are three centre themes for kids and teens:
- The Treehouse, ages 3-7 (formerly Pelicans), a bright, whimsical forest and animal-themed centre including captivating creatures and hands-on activities for kids to focus on play time, creativity and the world around them.
- The Lodge, ages 8-12 (formerly Shockwaves): Inspired by the great outdoors, this cozy centre is filled with sports activities and fun places for kids to explore, hang out and lounge.
- The Beach House, for ages 13-17 (formerly Remix) offers a contemporary surf-themed lounge, featuring a cool place for teens to hang out and socialize.
New youth and teen centre programming includes MythBusters science activities with three hands-on challenges, featuring show star, Tory Belleci. In addition, new Camp Discovery destination-themed programs focusing on the Caribbean, Alaska and Europe will immerse young cruisers into the culture, nature and customs of these regions.
“The new youth and teen centres aboard Princess Cruises is a true collaboration between Princess Cruises and Discovery Consumer Products,” said Robert Marick, senior vice-president, North America Licensing and Global Location Based Entertainment, Discovery Communications. “This was a great opportunity to expand our Discovery at Sea partnership to refresh the youth program by incorporating popular shows and immersive activities and designs from the popular Discovery brands.”
A framework of current and brand new children’s programming (ages 3-12) are bundled under Camp Discovery categories and include activities like indoor and outdoor gaming, sports, animals, hands-on experiments, Caribbean music, dance, trivia, arts, crafts, science exploration.