Québec tourism authorities are reminding Ontario residents that Quebec is right next door, making it an attractive option at a time when many people are leery of travelling outside the country.
Quebec Tourism Caroline Proulx joined a December Quebec delegation, with the delegation having some 20 representatives of tourism industry partners. The mission was promoting the Québec tourism regions this winter, with Ontario the main market outside Québec for Québec tourism, sending 4.3 million visitors a year.
“This mission to Toronto provided us with the opportunity to reconnect with our loyal visitors from Ontario and prompt them to return to Québec this winter. It is always a pleasure to speak with our neighbours in Ontario, our destination’s primary market outside Québec, as well as all Canadians, and present to them the many attractions and activities available here, in Québec,
Proulx said. “I am proud of this second mission, in as many weeks, which confirms our leadership and our firm intention to pursue our efforts to vigorously restart tourism in all Québec’s regions. For the Québec tourism industry, we will continue to be there to assist you until growth returns.
“We are delighted to have contributed to this event with our business contacts and the media in Toronto. By uniting under the Bonjour Québec trademark, the present group of partners is forging the reputation and strength of the destination, which is essential in a highly competitive environment of recovery. Québec’s position as a destination developing sustainable and responsible tourism is an undeniable advantage for the future. The team is returning from Toronto excited by the receptiveness and enthusiasm of Ontarians to discover or rediscover the safe and sustainable distinctive experiences offered in all Québec’s regions.”
The departmental mission made it possible for the delegation members to meet with a number of tourism stakeholders, including tour operators.
The Alliance de l’industrie touristique du Québec held a day of activities for them so that Ontarians could discover or rediscover Québec’s “exceptional and unique tourism offerings: Its winter activities, such as snowmobiling and tobogganing, its festivals and its events, which continue to be developed; and the wide array of attractions and accommodations, including the new Club Med Québec-Charlevoix.”
Travel by the mission’s participants was certified carbon-neutral.