RADIUS has launched a new brand — changing its name from the capitalized \”RADIUS\” to Radius Travel. The rebranding, which also includes a new logo and tagline, better represents the company\’s approach to serving its multinational customers through a worldwide network of top travel agencies.
Shannon Hyland, president and CEO of Radius Travel, explained: \”We have made great strides during our decade in global travel management. Our customers tell us that what sets us apart is the quality of the service our network members provide in markets around the world. With the new brand in place, we can convey more effectively our unique approach to meeting the global travel management needs of our customers.\”
\”Being There is Everything\” is the group\’s new tagline which encapsulates the value of business travel, the commitment of Radius to its customers, and the importance of local market experience and expertise that the Radius network brings.
The rebrand also comes amidst the company\’s continued global growth. Multinational company trading volume through the Radius network has more than tripled since 2010. The company is managing regional and global programs for customers headquartered in the Asia Pacific, EMEA, Latin America and North America regions. Radius members are on the ground in more than 3,300 locations throughout the world.
Go to http://www.radiustravel.com for more.