South African Airways (SAA) and On Show Solutions have announced the 2019 dates and locations for the Africa Showcase in North America.
This year, the Africa Showcase celebrates its 11-year anniversary in North America and will take place in Toronto; Stamford, Connecticut; Fort Lauderdale, Florida and Denver, Colorado in September.
The Toronto date is Sept. 3 and the Africa Showcase will bring together over 30 top suppliers from Africa representing hotels, safari lodges, destination tourism organizations in Africa and North American travel agents and tour operators for educational presentations, networking opportunities and effective one on one meetings that are the result of matching profiles of buyer and supplier.
The format and content of the Africa Showcase has proven to be a successful mix for over a decade, creating significant value for participants as new business relations are created, existing ones are reinforced and business opportunities are explored.
In light of the growing trend among travellers who demand authentic, multi-generational experiences that challenge the traditional ideas and the influence of younger demographics as well as the segment that wishes to cross the “trip to Africa” off their bucket list, the Africa Showcase represents an incomparable opportunity for both suppliers and our travel trade partners.
“As Africa’s most prominent airline with the travel trade in North America, South African Airways is delighted to, once again co-host the Africa Showcase. The Africa Showcase has clearly contributed to a significant growth in tourism for the participating travel agents and tour operators who attend from North America, resulting from specialized education and a better understanding of the market, commented Marlene Sanau, vice-president of sales for South African Airways in North America.
Sanau added, “South African Airways is committed to supporting our Travel Partners as they explore everything the magnificent continent of Africa has to offer.”