A feisty Transat kicked off its 2015 European season to the trade last week declaring “We’re ready!” for the battle with Air Canada (and increasingly WestJet as it makes its initial transatlantic forays) for the hearts and wallets of Canadian consumers and the business of the travel trade, reports editor, Michael Baginski in this week’s digital edition of Travel Courier.
At a special VIP trade lunch in a gallery in Toronto’s Distillery District, Transat VP of National Accounts & Commerical Denise Heffron said, “I get a lot of questions about the competition — no names — but let me say, we are ready!”
Alluding to the tsunami that currently is Air Canada and Air Canada rouge, she said, “We knew what was coming,” pointing to the refurbishment of Transat planes a couple of years back and reorganization of Transat divisions and sales teams this fall.
One manifestation of the new strategy is production of a single Transat Holidays English national brochure that folds many previously separate divisions, including Transat Discoveries, into one simple guide.
Following are highlights of the 2015 Europe program:
- Direct flights from Canada to 27 destinations in Europe;
- New destination Budapest, with direct flights from Toronto and Montreal;
- Increased flight capacity and frequency to numerous European cities including Barcelona, Athens and Lisbon;
- Travel options for all types of vacationers: packages, tours, cruises and a vast array of à la carte options;
- Best-selling off the beaten path tours from Transat Discoveries in faraway destinations such as India, Thailand, Peru and Ecuador;
- Kenya, Tanzania, South Africa and Turkey;
- And, early-booking promotions.
For the full story, check out this week’s digital edition of Travel Courier by clicking here.