REINVIGORATING HOWARD JOHNSON
Wyndham Hotel Group has unveiled the preliminary details and designs for its reinvigoration project for Howard Johnson. The multi-year undertaking will be focused on elevating the overall guest experience by revitalizing all aspects of the brand — from property design and case goods to signature amenities and service.
The details were announced at Wyndham Hotel Group\’s 2013 Global Conference taking place in Las Vegas and the project — which is backed by a significant investment in consumer research — represents the start of the next major chapter in the brand\’s nearly 60-year lodging history.
Wyndham Hotel Group president and CEO, Eric Danziger said: \”Howard Johnson is a brand that for millions of travellers conjures fond memories of ice cream cones and family vacations. It\’s a name that carries with it incredible equity. Reinvigoration is about growing the brand and restoring it to its rightful place within the industry by inspiring that same type of brand loyalty and affinity from a new generation of consumers.\”
Danziger continued: \”The goal is to create a consistent, outstanding product that exceeds guest expectations at all levels. To get there, great design is only one half of the equation, you need great service too.\”
Once tested and refined, the brand expects U.S. franchisees to have the opportunity to join the new Howard Johnson as early as 2015, provided a property has completed the necessary improvements, which are expected to vary from property to property. A new construction prototype is also expected to be available in the coming years.
For more, go to http://www.wyndhamworldwide.com or visit http://www.whgdevelopment.com .