On three separate occasions over the past year, Royal Caribbean International broke new booking records. The most recent being Black Friday sales on Nov. 25, which marked the cruise line’s single largest booking day in its 53-year history.
Notably, Michael Bayley, president & CEO of Royal Caribbean International, says travel trade bookings helped lead to this milestone achievement.
“As we continue to grow our business, we continue to bring new capacity on, we continue to bring new products on, and we know that the travel advisors do an incredible job — especially when the products become more complicated,” he said. “They play such an important role in helping the customer understand what is the best fit for them, and we love them. We think that’s really important because our mission is to deliver great vacations… We’ve always been huge supporters of the travel trade and I don’t think that’s ever going to change. [Black Friday] was fantastic all around. We were like ‘oh my gosh, this is great.’ And it was every single [distribution] channel.”