During its Travel Technology Exchange in Miami this week, Sabre Corporation gave agents and suppliers a sneak peek at what it describes as its “game changing” Sabre Red Workspace, reports PressToday’s Mitchell McClung.
The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalized experiences for travellers.
Sabre Red Workspace was developed on Sabre’s merchandising platform providing access to its GDS, giving travel consultants around the world a “more intuitive way” to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels.
The company will begin upgrading travel agency customers to the new solution in early 2017, after a limited pilot later this year.
Sean Menke, president of Sabre Travel Network, commented, “Data, analytics, personalization and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs.”
Menke continued, “Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, our new Sabre Red Workspace provides travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and our travel insight engine will help drive decision-making, revenue optimization and true personalization.”
New features include:
- The combination of data-driven booking trend information with intuitive design and a consumer-grade user interface, smart product differentiation for air extras and Branded Fares, and inspirational shopping are among the many new features enabling agents to deliver personalized experiences and invaluable consultancy to their customers.
- The new Sabre Red Workspace intelligent platform features innovative integration of Sabre Dev Studio APIs, to equip travel consultants with a unique Decision Support Bar providing market data and intelligence services for fare trend and range, travel seasonality and alternate airports. Just imagine if a travel consultant could advise on the best time to book to get the best price, predict the best days of travel, or even offer more options to choose from including alternate airports displayed in interactive maps.
- The user-friendly interface of the new end-to-end solution also integrates revenue maximization tools, including unique indicators that alert the travel consultants about opportunities to increase sales and commissions while offering differentiated options that cater to the traveller’s preferences. The enhanced product information, especially for air extras and Branded Fares, simplifies the shopping experience and reduces training times for newly hired travel consultants.
Sabre Red Workspace is also an enhanced platform for suppliers. The Sabre platform features advanced merchandising capabilities with enhanced product information through images, video and more, enabling airlines, hotels and other travel providers to leverage the Sabre travel marketplace for an omni-channel marketing strategy.
The graphically-rich workflow supports ancillary and branded fares sales, and enhanced hotel capabilities.
Said Menke, “Sabre Red Workspace was designed with both supplier and agent needs in mind. Suppliers can count on improved consistency across channels while agents can work wherever and however they want, moving seamlessly between command and graphical interfaces.”
Go to http://www.sabre.com for more.