Savouring The Journey

In this week’s digital edition of Travel Courier, assistant editor, Greg Coates reports that with a focus on guest experience, Holland America Line (HAL) unveiled a new brand identity and tagline – “Holland America Line, Savor The Journey” – last week in New York, along with three new key partnerships.

These include BBC Earth, which will enhance HAL’s edutainment offerings, and AFAR Media and Utrip, both offering unique tools that will help agents and their clients pick and plan the perfect cruise itinerary.

“Holland America Line guests seek authenticity in travel, and studies have shown that travellers trust and value expert, third-party content above all else,” said Holland America president Orlando Ashford. “Our new partnership with AFAR Media will deliver the most extensive destination information to our guests in a way that’s never been done before in cruising, ensuring they will have the perfect shoreside experience tailored to their personal tastes and interests.”

Speaking about the new relationship with Utrip, Ashford added, “Our guests want to experience destinations in their own way, and through our partnership with Utrip they can now personalize their trip in a fun and engaging way, as well as make more informed choices about what to do and see ashore. We know our guests are going to enjoy exploring the world in a whole new way using the Utrip interface on our web site.”

For the full story, check out this week’s digital edition of Travel Courier by clicking here.