Scenic Group Announces Launch of Scenic Ikon

Scenic Group has announced the launch of Scenic Ikon, which is set to join the Scenic Discovery Yacht Fleet for its inaugural season from April 2028.

According to the company, the Scenic Ikon “will redefine luxury expedition cruising, offering discerning travellers unparalleled access to the world’s most extraordinary destinations.”

Scenic Ikon will provide a unique blend of world-class design, culinary excellence, and all-inclusive ultra-luxury – the signature elements of all Scenic Discovery Yachts.

At 26,500 gross tons, 205 metres long and spanning a 24-metre beam, it will host up to 270 guests in 135 all-verandah suites ranging from 34 to 250 square meters over five decks.

The Scenic Discovery Yacht will be purpose-built to excel in both polar regions and warm water destinations. Expertly engineered and rated Polar Code 6 with an Ice Class 1A Super strengthened hull, it will be exceptionally versatile. Offering the ultimate in discovery, Scenic Ikon is equipped with two Airbus H130-T2 helicopters, a custom-designed Triton AVA submersible, Zodiacs, and luxurious superyacht Fassmer tenders.

Glen Moroney, Founder & Chairman of Scenic Group, said: “Scenic Ikon has been conceived, engineered and built with our in-house shipbuilding division at MKM Yachts and will be operated entirely by our own dedicated Scenic crew.”

Moroney continued: “This remarkable vessel is the result of more than three years of passion, innovation and development by our team, and we are delighted to share the Discovery Yacht with our valued guests, travel advisors and partners. Every element of Scenic Ikon’s design has been optimized to deliver unrivaled experiences across diverse destinations and environments, from its primary base, the Mediterranean, to the wilds of Antarctica.”

Construction of Scenic Ikon is well underway, with milestones including a steel-cutting ceremony in February 2025 attended by Croatian Prime Minister Andrej Plenković, and the keel laying in May 2025. The Discovery Yacht remains firmly on schedule for delivery at the end of 2027, ahead of final testing and entry into service.

Highly Anticipated Maiden Season

Scenic Ikon will embark on its inaugural voyage from Venice in April 2028, which has already sold out, with the following departures selling strongly.

The maiden season includes sailings through to March 2029 and will span 110 ports, 21 countries, and 26 new destinations. Including the Mediterranean, Aegean and Egypt, the Cape Verde Islands, Dakar, Antarctica, the Falkland Islands and the Chilean Fjords.

The Scenic Ikon Experience

Guests will be welcomed into luxuriously appointed suites, 15 distinctive dining venues, expansive lounges and vibrant relaxation spaces, each reflecting Scenic’s truly all-inclusive philosophy.

The 1,700 sqm, two-level Senses Rejuvenation Spa, will feature signature spa therapies, hydrotherapy and thermal experiences, enhanced by world-class fitness o?erings. Each voyage will include all immersive excursions, exclusive events and entertainment.

Elevated Discovery & Helicopter Experiences

Scenic Ikon’s helicopter program will take ultra-luxury exploration to extraordinary new heights. Guests taking advantage of the Super Earlybird offers will enjoy a complimentary flight, enhancing the truly all-inclusive experience.

Newly unveiled exclusive helicopter landings at renowned golf courses, celebrated local restaurants, and historic landmarks — together with access to some of the world’s most remote and breathtaking wilderness regions — will feature across the Scenic Discovery Yachts collection.

These experiences are included for Chairman’s Club members, and for guests in the Penthouse and Owner’s Suites, delivering a rare blend of culture, exhilaration, and discovery. The custom-built submersible, Scenic Neptune III — a Triton AVA-9 — will invite guests to explore the hidden depths of Antarctica and beyond.

Strictly Limited Pre-Release Pricing Offer

A limited number of suites are available at pre-release pricing. Guests are encouraged to secure theirs early to enjoy the very best value for these remarkable journeys.

For details on the inaugural 2028-29 Scenic Ikon Collection, go to www.scenicikon.com for more.