Seaworthy Adventure Focus of New Campaign
A newly launched brand campaign, entitled “Come Seek,” by Royal Caribbean International is inviting travellers to discover the unique world of cruising with vacation options filled with adventure and exploration.
According to officials, “Come Seek” reflects the brand’s adventurous spirit by placing the traveller’s personal experience and point of view at the heart of the campaign. It also showcases the essence of the experience that the brand has been delivering for more than 40 years – including the revolutionary Oasis- and Quantum-class ships – and such innovations as ziplines and rock climbing walls, the FlowRider surf simulator and the RipCord by iFly skydiving experience.
“Our mission is to challenge misperceptions and invite the next generation of travellers to experience the unique Royal Caribbean adventure,” said Michael Bayley, president & CEO, Royal Caribbean International. “Our loyal guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses. With our new campaign, we will show these new travellers what our guests already know and love.”
The integrated marketing campaign includes broadcast, digital and outdoor advertising, in addition to public relations, social media and direct marketing.
“Come Seek” is a call to travellers who want more than to sightsee along the beaten path. It’s for adventurers who don’t just want, but require, immersive, culturally rich travel. For a sneak peek of the campaign, visit Royal Caribbean’s You Tube page.
