Seeing Is Believing
Tourism Ireland welcomed a group of its travel trade partners to an event in Toronto this week as it gears up for 2023.
Alison Metcalfe, executive vice president, USA & Canada and Sandra Moffatt, market manager, Canada for Tourism Ireland hosted the group of VIPs and brought them up to date on all things Irish.
In a conversation with Press Today, Metcalfe explained: “The reason for the visit is to update some of our key tour operator partners on our activity here in the marketplace and also with the performance through the year 2022 in terms of our recovery efforts.
Metcalfe added that she was also there to “talk about some of the consumer trends and sentiment as we head into 2023 and share with them some of the plans that we have for 2023 to keep building on the recovery.”
Tourism Ireland’s executive vice president noted as well that here in Canada, “the team has been very active working with the retail community.”
Sandra Moffatt, market manager Canada for Tourism Ireland, said that: “This year we’ve really focussed on the ‘Seeing Is Believing,’ so getting the trade over to Ireland to see what the product looks like on the ground.”
Moving into 2023, Moffatt said that Tourism Ireland will continue its trade education program with its ongoing webinars, its e-zines and a dedicated Facebook group for advisors “where they can ask us questions and bring that one-to-one opportunity to connect with us and get firsthand information on product, itineraries assistance and anything that they need.”
Moffatt also said that Tourism Ireland will be back on the road in Canada in 2023 with its Sales Mission which will run from Feb. 27 to March 2 and bring a contingent of 20 Irish industry partners to London, Ottawa, Halifax and Newfoundland.
And travel advisors can expect lots more from Tourism Ireland here in Canada in 2023 and to find out all about it, don’t miss the Dec. 22, 2022 issue of Travel Courier.
In the photo
Seen here, from l to r, during a briefing session in Toronto on Dec. 13 are Tourism Ireland’s Sandra Moffatt and Alison Metcalfe.