Representatives from Small Luxury Hotels of the World (SLH) hosted travel media and hoteliers from Nova Scotia, Grenada, New York, Mexico, Argentina and Barbados for an exclusive gathering at the prestigious Windsor Arms Hotel in Toronto late last month.
The brand’s global director of marketing, Tim Davis, addressed attendees stating that 2013 was the best year yet for SLH in terms of its business growth, with a strong first quarter in 2014, demonstrating an increase in revenue by 8% and room nights by 4%. Presently, SLH’s top five customer source markets are the United States, the United Kingdom, Canada, Germany and Switzerland. The brand has seen an impressive increase year-to-date in mobile visits (150,000, a 19% increase) and tablet visits (270,000, a 41% increase). Furthermore, the Club of SLH is more successful than ever, with a 71% increase in membership in 2013 compared to 2012, with an increase in Club revenue by 21%.
The total number of active Club Members acquired from Canada has increased by a significant 31% from 2012 to 2013. The top destinations for the Canadian Club Members are Chicago, New York, London, and Hong Kong.
Davis claims that inquiries on behalf of SLH Loyalty Club Members for Canadian cities such as Montreal, Ottawa and Calgary rank high amongst destinations of choice. As such, a focus on these cities are included as part of the brand’s Canadian growth strategy. Global strategic growth prospecting sees SLH in countries such as China, Brazil and Chile.
There are three Canadian hotels under the SLH brand: The Windsor Arms Hotel, Toronto; Trout Point Lodge, Kemptville, Nova Scotia; Georgian Court Hotel, Vancouver.