Voices of Travel

SOCIAL MEDIA: Anderson keeps agents top of mind

With social media becoming an ever-important way of staying in touch in today’s world, Anderson Vacations is putting more emphasize on this aspect of business and working with the travel agent/tour operator community. In this nature Anderson gears both its Facebook page and Twitter profile towards its key partners – agents and operators. “When looking at our social media campaign and online environments, we wanted to ensure we were relevant to our core customer base, said Corey Marshall CEO. “Rather than look to social media for the ‘masses’ we want to continue to tailor our communications to the people we work with the most – our agent and B2B partners.”Anderson uses its social media outlets to market its range of products in all departments, including specials of the week for agents, agent incentives, FAM programs, and key media messaging. There are also opportunities for feedback, discussion and contests along the way. There are also a number of exclusive offers available to those who like Anderson’s Facebook page. (https://www.facebook.com/pages/Anderson-Vacations/83548927548)

Posted in News, Tour Operators