Tourspain has just launched “Spain in 10 seconds,” a tourism promotion campaign based on personal recommendations and motivations to visit Spain by Spanish celebrities from cinema, fashion, sports, gastronomy and cultural scenes.
Each one, from a personal approach, will share their most special places in Spain through short videos in a selfie format. Launched exclusively in social networks and digital media, the promotion will be in 15 countries and is targeted to tourists with a high interest in experiential activities.
The first “cultural ambassador” to appear is psychiatrist Luis Rojas Marcos. Fashion designer Agatha Ruiz de la Prada and badminton player Carolina Marin will also participate during the first week of the campaign. The rest of the celebrities will be revealed throughout April and May.
“Spain in 10 seconds” complements and reinforces the current and innovative marketing strategy called “Spain is part of you,” launched in 2017. A new web site https://www.spainin10sec.com, allows followers to share their experiences and love for Spain. They will also be encouraged to upload 10-second videos on Instagram, Facebook or Twitter, using the hashtag#SpainIn10Sec.