St. Kitts launches Travel Advisor Board

The St. Kitts Tourism Authority (SKTA) has launched the St. Kitts Travel Advisor Board — a collective of elite travel professionals dedicated to shaping the future of the destination’s travel trade landscape. This collaborative partnership brings together industry expertise and market intelligence to ensure St. Kitts remains a premier, competitive destination in the Caribbean.

The primary purpose of the Travel Advisor Board is to foster a synergy between experienced travel advisors and the SKTA. By leveraging the Board’s deep market perspective, St. Kitts aims to refine its destination positioning, inform innovative product development, and strengthen global awareness through the eyes of those who interact with the traveller daily.

Kelly Fontenelle, CEO of the St. Kitts Tourism Authority, said: “The launch of the Travel Advisor Board reflects our continued commitment to strengthening the relationship between St. Kitts and the travel advisor community.”

And Fontenelle continued: “By listening to and collaborating with our valued partners, we can stay agile in the face of global trends and evolving consumer behaviour, ensuring St. Kitts remains a competitive and sought-after destination. Travel advisors are the storytellers of our destination, and their insight is the bridge between our vision and the visitor’s experience.”

Beyond the boardroom, these advisors act as official ambassadors, championing St. Kitts across their professional networks and participating in exclusive Familiarization (FAM) experiences. This collaborative framework ensures that the SKTA’s marketing and trade initiatives are not only innovative but also deeply rooted in actionable market data and authentic visitor needs.