Standing Out From The Herd

As the airline founded on care, WestJet set out to do things differently and its latest advertising campaign, launched today, highlights what sets it apart through its continued commitment to treating people like people.

The new campaign focuses on WestJet’s guest service, no overbooking and being Canada’s most on-time airline. It reaffirms the airline’s continued commitment to making air travel something its guests not only enjoy but look forward to.

Richard Bartrem, WestJet vice-president marketing communications, observed: “We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch.

Bartrem observed that: “Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd.”

Created in partnership with Rethink, the campaign consists of a comprehensive digital and out-of-home presence that will run from coast-to-coast, launching on October 21, the night of Canada’s federal election and carrying throughout the holidays.

“We wanted to playfully show how travel can feel when other airlines don’t treat people with the same attention and care that WestJet does,” said Christina Yu, managing partner at Rethink. “We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry.”

To check out the video, go to … and for a behind-the-scenes look, visit .