Star Power Helps Launch Aeroplan dExclusives Program


The Juno-award winning Sam Roberts Band helped Aeroplan officially launch its dExclusives benefit program in Toronto last week.

The dExclusives benefit of Aeroplan’s new tiered recognition program “Distinction” rewards its top accumulating members based on total Aeroplan Miles earned across all coalition partners including airline, travel, retail and financial card partners. Distinction members can bid, using their Aeroplan Miles, on a variety of one-of-a-kind rewards specially designed around member’s interests. The new dExclusives rewards are offered exclusively online at via a new auction site.

dExclusives offers everything from access to professional sporting events, such as the finals of Wimbleton, tickets to sold out concerts and once-in-a-lifetime trips that are curated to offer some of the highest quality products and some of the most in demand experiences from around the world.

dExclusives rewards include:

!!! Escapes – Once-in-a-lifetime trips such as a trip to the World soccer championships in Brazil, and weekend getaways, such as a trip to the PGA Championship or a wine-tasting weekend in Napa Valley.

!!! In the City – Tickets to some of the best events in town such as: Sold-out concerts or exclusive access to sporting events.

!!! Money Can’t Buy – Building on Aeroplan’s Money Can’t Buy reward category, members can bid on a variety of priceless, highly coveted items such as a customized guitar signed by musical artists such as Sam Roberts, Alanis Morissette or Nickelback, or signed sports memorabilia like PK Subban’s autographed Team Canada Olympic jersey from Sochi.

“We’re very excited to offer dExclusives to Distinction members as a key benefit of being a part of Aeroplan’s recently launched Distinction program,” said Kevin O’Brien, chief commercial officer, Aeroplan. “These rewards were developed based on extensive research of our members’ passions and interests, and Aeroplan’s desire to offer them some of the most unique experiences at a remarkable value.”

Pictured is O’Brien with Roberts at the Toronto launch.


Sam-2nd photo