Starwood Anticipates Strong 2014


Starwood Hotels & Resorts Worldwide, Inc is expecting another year of robust growth in North America with approximately 30 new hotels slated to open by year’s end, driven by the rapid proliferation of its Four Points by Sheraton and Aloft brands and a surge in conversions across several of its brands, including Le Meridien which is experiencing strong development momentum.

In 2013, Starwood opened 33 new hotels and signed 52 new hotel deals in North America, up 27% over signings the previous year and the most signed since before the global economic crisis.

Simon Turner, president of global development for Starwood Hotels & Resorts Worldwide, Inc, commented: “Starwood remains extremely bullish about its growth prospects in North America, which is still our largest market, comprising over 50% of our existing global portfolio. We now have a total of 577 hotels in North America and expect record low supply and growing demand to continue driving growth.”

Allison Reid, senior vice-president of North America Development for Starwood Hotels & Resorts Worldwide, Inc, said: “Starwood will open about one-third of its new hotels in North America in 2014, reflecting the continued strength of our brands in this important market. Owners and developers are showing increased interest in conversions and new builds under one of Starwood√£s brands in order to tap into Starwood’s powerful network, global booking platforms and loyal customer base.”

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