Starwood launches

Starwood Hotels & Resorts Worldwide, Inc. has announced the global launch of – a new “simple, engaging and intuitive web site that understands meeting planners and delivers relevant and comprehensive content for all phases of the meeting planning process.”According to officials, the new site is the result of an extensive research effort that included looking at today’s best practices and interviewing customers to determine how best to bridge Starwood’s online resources with the on-site services provided by properties. is designed to make it easy to research meetings at more than 1,000 Starwood properties worldwide and provides rich property content and key information on Starwood’s brands and growing global footprint. Meeting planners now have full property details complete with hotel features, integrated maps with points of interest, photos and floor plans, on-site meeting services, a Compare View tool to compare hotels, special offers, and meeting management tools on an easy to navigate site. The new site also includes information on signature services including Starwood Preferred Planner, Starwood Convention Collection, On-Site Specialty Events, and Starwood’s sustainability and social responsibility initiatives. In celebration of the new site launch and to give back to the communities in which Starwood does business, the company will donate 500 Starwood Preferred Planner Starpoints, up to one million Starpoints total, to global partner UNICEF for each unique site visitor between now and the end of April. In addition to the launch of, planners can get more for their meeting with a special offer available at more than 350 Starwood properties in North and South America. Through March 31, planners who book a meeting will receive bonus Starpoints and a choice of either a welcome reception, percent off master-billed rooms, or complimentary room upgrades. (