Hurtigruten Group is reporting booking levels close to 50% higher than pre-pandemic levels, coupled with strong demand for 2022 small-ship experiences.
Across Hurtigruten Expeditions and Hurtigruten Norwegian Coastal Express, bookings for 2022 are currently 45% ahead of bookings for 2020 as of the same time in 2019.
Daniel Skjeldam, CEO of Hurtigruten Group, points out that: “There is a huge pent-up demand for travel, and we see a substantial and growing demand for authentic adventure travel. After a very challenging year and a half for the entire travel industry, we are extremely excited about our step-by-step return to operations,”
While bookings for 2022 are already well ahead of the pre-pandemic levels, recent positive news on travel restrictions being lifted and the introduction of vaccine passports to ease international travel has further accelerated bookings over the past 30 days, the company states.
Skjeldam observes: “Over the years, we have seen a trend that travelers seek out truly unique travel experiences, with an extreme increase in demand for the type of small ships/big experiences adventure travel we offer. But the pandemic has dramatically pushed this development forward.”
And he added: “Companies offering unique and more sustainable experiences – such as small-ship expedition cruises – are perfectly positioned for a quicker and stronger post-pandemic comeback.”