Sunquest is reinventing the travel brochure with the release of its new goGuide: The Caribbean & Mexico Collection, Vol. 1.
Adorned with a bright and very noticeable red cover, available in both official languages, and filled with photography and useful destination information, officials say the new goGuide kicks off what will be a very exciting time for the brand.
Built around the new tagline “go your own way,” the Sunquest goGuide is “intended to be an inspirational piece for consumers; a resource they can use in creating the vacation of their dreams, travelling when they want, where they want, and for however long they want,” says Bryan Klompas, executive vice-president, Sunquest. “It is also a marketing piece that demonstrates in very real and tangible terms that we are rebuilding the Sunquest brand that everyone – and the industry in particular – remembers so well.”
Very different from the traditional travel brochure, the goGuide is a travel guide, “something consumers can use in planning their vacations and when they’re done, it is a piece that is certainly worthy of a spot on the bookshelf,” added Klompas. “For travel agents, it’s a selling tool that very clearly demonstrates our strong support of the retail community.
“This initiative is just the first part of a comprehensive marketing and branding strategy; the coming months will be an exciting time for our company as we reawaken the huge potential of an iconic Canadian travel brand.”
Watch for copies of the goGuide coming soon to travel agencies across the country. To order more, visit the Contac web site.