Sunwing Foundation Launches ‘Flying Start’ Initiative

The Sunwing Foundation has launched the Flying Start initiative to provide students at local schools across destinations served by the travel company with all the essential tools and building blocks for a successful education.

The program collects new and gently used books and Sunwing Airlines flies them down to schools in need of such materials, together with backpacks filled with stationery and other essential supplies for learning.

The first phase of Flying Start will involve the collection of gently used and new children’s books at the 2018 National Home Show, taking place through March 18 at Toronto’s Enercare Centre. As an incentive for attendees to donate, they will receive $2 off a regular priced, general admission ticket. Once collected, the books will be flown to the Caribbean via Sunwing Airlines and given to students at selected schools across the region.

“The Sunwing Foundation is committed to supporting youth and education projects in the destinations that we serve,” says Stephen Hunter, CEO of Sunwing Travel Group. “The timing of this campaign over March Break – when families often have extra time together – could not be better. Being able to establish a book collection at home and go to school with all the essentials needed for a successful education is a luxury not everyone gets.”

The launch of the initiative follows a number of projects undertaken by the Foundation which is supported by a spare change program on board Sunwing Airlines. All donations received are match funded by Sunwing Travel Group who pass on 100% of donated funds to the charities in need.