Call it a huge touchdown as San Francisco scored big over Super Bowl 50 weekend, according to reports from the San Francisco Travel Association.
Analysis of data collected by Smith Travel Research revealed record-breaking hotel tax collections and revenue during the final four days of Super Bowl 50 activities, Feb. 4-7.
- More than US$8.2 million in Hotel Tax was generated, an increase of more than US$5.3 million or 190% over the same period in 2015. The Hotel Tax goes directly into the city’s General Fund. These projections represent Hotel Tax revenues alone and do not include vacation rentals or increases to sales tax, business tax or other revenues to the private and public sector, expected to also be significant.
- Three days in particular – Feb. 5, 6 and 7 – had the highest level of hotel revenue on record in the city.
- Hotel occupancy peaked on Feb. 6 at 90.7%, an increase of 14% over the previous year.
“The people of San Francisco were the big winners in Super Bowl 50,” said Joe D’Alessandro, president and CEO of San Francisco Travel. “Our hotels were nearly filled with visitors spending not only on hotel rooms, but restaurants, transportation, shopping, entertainment and more. It’s estimated that 75% of all visitor spending takes place outside of hotels.”