Swan Hellenic appoints Lisette Martinez Rusian as senior director, North America sales
Swan Hellenic has appointed Lisette Martinez Rusian as senior director of North America (NAM) sales.
In the cruise industry since 1995, with more than three decades of leadership experience in sales, operations, and strategic management in the cruise and hospitality industry, Lisette brings a dynamic blend of strategic vision, operational expertise, and deep trade relationships that will play a pivotal role in expanding Swan Hellenic’s presence in the North American market.
Martinez Rusian has held senior roles at some of the industry’s most respected brands, including Princess Cruises, American Queen Voyages, Atlas Ocean Voyages, and Norwegian Cruise Line Holdings. Her accomplishments include launching high-impact sales support teams, leading award-winning charter and incentive programs, and successfully led charter operations for globally recognized events such as the 2016 Rio Olympic Gamesand The Big Game XLVIII (American Football Final).
As senior director of NAM Sales, she will lead Swan Hellenic’s regional sales strategy, partner engagement, and growth initiatives across North America.
“We are thrilled to welcome Lisette aboard Swan Hellenic,” said Patrizia Iantorno, chief commercial officer. “Her depth of experience, innovative mindset, and passionate leadership make her a perfect fit for our team as we continue to grow and redefine the world of luxury expedition cruising. Welcome onboard, Lisette!”
Swan Hellenic also wishes to extend its sincere thanks and best wishes to Joe Malony, who held this position with dedication and success for several years. We wish him a brilliant continuation of his career on his new path.
Martinez Rusian’s appointment underscores Swan Hellenic’s commitment to exceptional service and strategic growth in the North American market, one of the world’s leading trades.
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