‘Take the CWT Challenge’


Carlson Wagonlit Travel (CWT) has released a board-game themed infographic and complementary video inviting travel managers to “tick all the boxes” to discover winning strategies and new ways of maximizing their travel programs.

Featuring responses from CWT’s annual survey, the infographic shows that travel managers in North America are the most keen to increase their travel program’s visibility in 2014, with 62% stating they were looking to do so. Key challenges and opportunities highlighted in the infographic are finding innovative ways to generate savings, such as tackling roaming fees for travellers on the road, an often overlooked opportunity for secondary savings; developing mobile strategy, a crucial element in maintaining an efficient and effective travel program while enhancing the traveller experience.

Almost 90% of those surveyed said they would be interested in including mobile hotel booking in their travel program; and further promoting the travel program by using gaming techniques to increase traveller engagement or by connecting with travellers on social media, which 50% of those surveyed said they would look to do in future, compared with just 10% currently doing so.