Canada’s tourism industry in calling on all Canadians to ‘take the pledge’ and help the industry recover by travelling in Canada.
The pledge – created by the Tourism Industry Association of Canada (TIAC) – will serve to help drive more domestic tourism business to Canadian travel firms.
TIAC’s president and CEO, Beth Potter says: “We are calling on Canadians to take the 2021 Tourism Pledge to travel in Canada, when restrictions are lifted. This is an invitation to come together as a country and support our local tourism destinations, businesses and employees.”
A recent report by Destination Canada points out that if Canadian consumers decided to shift two-thirds of their planned international holiday expenditures towards domestic tourism, it would make up for the estimated $19 billion shortfall currently facing the visitor economy.
And the Destination Canada report also notes that it would also help sustain 150,000 jobs and accelerate the recovery of the travel/tourism sector by one year.
Destination Canada president and chief executive officer, Marsha Walden observes: “We understand that everyone is eager for some much-needed vacation time and we are calling on Canadians to plan their future travel within Canada.”
Considering that this week – May 23 to May 30 – is Tourism Week, it’s a perfect time to take the pledge by going to www.tourismcounts.ca or #TourismCounts.