UNESCO and Expedia Group have announced that Green Key is joining the UNESCO Sustainable Travel Pledge.
The UNESCO Pledge aims to promote sustainable travel, community resilience and heritage conservation globally.
Green Key’s endorsement of the UNESCO Pledge means a further 3,200 properties across more than 60 countries will become part of the UNESCO Pledge, taking the total to more than 9,000 properties worldwide.
The Green Key eco-label initiative is overseen by the Foundation for Environmental Education (FEE) and its national member organizations. Its priorities include increasing the use of environmentally friendly and sustainable methods and technology to reduce resource waste and helping to create sustainable behavioural change in the hospitality and tourism industry.
It rigorously audits the high environmental standards expected of its sites, which include hotels, hostels, and holiday parks and other categories in the hospitality sector.
Consumers are increasingly aware of the impact travel can have on local environments, economies and individuals.
A recent survey from Expedia Group revealed that nearly two in three (59%) travellers are willing to pay more to make their trip more sustainable. The willingness to spend extra on sustainability shows that the environment is top of mind for many travellers.
Since its creation in 2019, the UNESCO Pledge has expanded, with major hotel groups and independent hotels signing up and committing to concrete, transparent and achievable action. Participating hotels support the reduction and elimination of single-use plastics and waste, the conservation of energy and water, and promote sustainable community engagement.
They receive a ‘We signed the UNESCO Sustainable Travel Pledge’ certificate, renew their commitment every year, and report on progress achieved. They also receive increased visibility with a badge on multiple travel booking sites across the Expedia Group marketplace.