In celebration of Earth Day, Travelport has released a new trend report about the state of sustainability in the travel industry. Together with two of its partners, Virgin Atlantic and Trainline, Travelport shines a light on the sector’s current initiatives with a focus on creating a greener industry for tomorrow.
Jason Clarke, Chief Commercial Officer – Travel Partners at Travelport, said: “Being an environmentalist should not be a competitive advantage, but rather something that the entire travel industry embraces and believes in.”
Clarke continued: “In order for the sector to become truly sustainable, we must first inform customers about the sustainable choices that they have and make those easy to understand. Next, end-to-end green options must be integrated together in a seamless manner. Finally, we must provide the consumer with the ability to offset every mile they travel. It is crucial that the industry works together in order to ensure a greener path forward in the future.”
While the travel industry and the world at large continues to recover from the Covid-19 pandemic, destinations that are viewed as environmentally friendly are gaining popularity with tourists.
According to a report by ESOMAR-certified market research*, the ecotourism industry is expected to grow by 15% CAGR, surpassing a valuation of $17 billion. Trend data released from Travelport highlights how destinations like Norway, Denmark, Ecuador, Iceland, Costa Rica have become more popular with travellers.
The report also looked at air and rail travel.
For more, go to https://www.travelport.com/ .